Process Brand Strategy

After running through our processes for extracting the essence of the brand and the market of the company, we quickly moved into campaigning.

We developed four on-brand campaign layers with a steady production rhythm and high performing metrics on digital delivery channels. We integrated solid processes inside the company, so as to internalize the accrued marketing knowledge rapidly all while swiftly optimizing campaign results and flooding the target audience with high value and high quality content.

Growth and comfort do not coexist

Ginni Rometty

After continuously iterating the campaign waves and documenting the knowledge accrued, Blendle now has a mature marketing and promotional backbone and a stable growth trajectory. Furthermore it has re-discovered it’s core beliefs and can confidently execute on this mission, which is perhaps the most attractive feature a business can brandish.